TV pitchman and K-Tel founder Philp Kives who made the phrase “wait there’s more” a household expression died April 27 in Winnipeg, Manitoba at the age of 87. While his daughter said that he died after being hospitalized, she did not give a cause of death.
Daughter Samantha said that her father was a family man who would leave in the middle of a business meeting to see one of the children play a ball game; adding that he often included the children in his commercials.
He was born on February 12, 1929 in Oungre, Sskatchewan to a poor farm family. As a child he would trap and sell furs. Kives left the farm in 1957 for Winnipeg where he held down a variety of jobs including a door to door salesman.
In 1961 he relocated to the United States – New Jersey – but returned to Winnipeg the next year. It was here that Kives made his first television commercial – for a Teflon fry pan – and Kives said that to his surprise, sales took off. The five minute ad became the frist ever infomercial.
Kives biggest sellers were the Miracle Brush – which sold 28 million pieces – and the “Hooked on Classics” album which went on to sell 10 million copies.
As the owner of the K-5 Stables, Kives has been named to the Manitoba Jewish Athletes Wall of Honour.
He is survived by his wife Ellie and children Daneil, Kelly, and Samantha.
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