Ticket scalping has long been a problem for artists and concert-goers alike. The issue has only gotten worse with scalper bots snapping up huge blocks of tickets only to put them up on secondary ticket sites at four and five times the original ticket price.
Heavy Metal rockers Iron Maiden are going beyond just being upset with the issue and are putting some plans in the works to combat the scalpers and their bots.
Preparing to launch a major tour in the UK, Iron Maiden manager Rod Smallwood spoke on the proposed ticket plans saying, “We do not want our fans being ripped off either by counterfeit tickets or through costly mark-ups on so called secondary ticketing websites. These problems now affect the UK more than any other country outside of the USA. We believe the most successful way to prevent this is by implementing Paperless ticketing. This proved highly successful in reducing piracy at our previous London shows in 2013 and on our North American tours since 2010. This is a simple procedure and goes a long way to minimizing the resale of tickets and reducing fraud by requiring the original cardholder purchaser to be present at entry.”
“We have been working with our UK promoter Live Nation and Ticketmaster to ensure that we can operate a Paperless ticketing system, in full or in part, at all the UK venues we’ll play in 2017. We are also instigating a number of additional measures which we believe will directly help our fans to access tickets in the fairest, safest way and at the intended price.”
These extra measures include:
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Making sure that every venue will make use of paperless ticketing at least in part; if not totally.
Working with Live Nation and Ticketmaster to ensure all ticket holders must provide the dredit/debit card used and a photo ID at the gate; even for non-paperless tickets.
Working with Live Nation and Ticketmaster to ensure that tickets purchased cannot be resold; especially on secondary ticket selling sites.
Allowing a maximum of four tickets per sale per show.
The band will have a dedicated team to monitor all tickets sales and report any activity they deem suspicious.
To have a dedicated customer support team to aid ticket buyers.
Raise counterfeit ticket awareness and emphasize only tickets purchased from an authorized source are valid.
And to learn tactics used by scalpers and counterfeiters in order to thwart their activities including canceling their orders/inventory.