Victoria Beckham has long been a style icon but her fashions can be out of reach for many. Say hello to a whole new chic line- available at Target next Spring- the exciting line is ‘targeted’ to be accessible for the everyday woman!
Great News for Everyday Fashionistas!
Her existing fashion line includes pieces that work both for weekdays at the office and more relaxed looks for weekends. But with the Target launch, the former Spice Girl, will be bringing her own brand of chic to the general public.
Allure magazine tells us that as early as Spring (April 9 to be exact) all Target locations and target.com will stock a 200-piece collection by the iconic designer. It will include items of apparel as well as accessories plus a unique collection for toddlers and babies. Designing children’s clothing was her first venture into children’s fashion, but considering she is the mom of four children, aged 17 to 4, she just may have the experience to know what it takes to make it a success!
When asked about her more affordable fashion line, Victoria explained, “For a while now, I have been thinking how great it would be to work on clothes for a customer that either doesn’t want to pay or can’t pay designer prices. I loved the idea of opening the brand up to a wider audience and being able to share my vision with a broader customer base.”
Beckham was also asked, “What was the biggest difference designing for kids for the first time compared to designing for women?”
“Designing for children is something I’ve wanted to do for a long time, so I was incredibly excited to be able to incorporate children’s wear into this collection. When working on it, I really felt I could tell a story and have fun with it—and I think the clothes reflect just how much fun I had designing them! Being a mother has helped me understand what’s important when it comes to the category.”
The entire collection will be in Target stores until April 30- or until it sells out- and will include sizes from XS to 3X. People will also be able to get their hands on the collection through victoriabeckham.com, making acquisition of the anticipated fashion-line a global opportunity. Thus far there has been no hints as to what the line will be like, but Beckham’s clean, no-fuss style is sure to be showcased.
This has been quite the year for the respected designer. She has also been spreading her wings into the cosmetics world lately with a limited-edition cosmetics collection with Estee Lauder as well.
Victoria Beckham has been married to famous soccer player, David Beckham, who has enjoyed a successful and well publicized career. Their fairytale life together was just capped by the recent, loving celebration of their 17th Wedding Anniversary this past July.
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