Richmond Raceway Plans Upgrades

NASCAR is constantly working to make a dangerous sport safer, but NASCAR isn’t the only entity in the sport of auto racing who looking to make the sport better…and safer. The track owners are also steadily working to improve the tracks.

Richmond_International_Raceway_from_standsBy Kev – Flickr: The Raceway, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=15197301

Richmond Raceway and International Speedway Corporation has announced a $30 million renovation at Richmond International Speedway that will include modernizing facilities with expanded fan amenities and re-branding the track.

The racetrack at Richmond is the only .75 mile track on the current NASCAR circuit.

With construction to begin September 9 – right after the Monster Energy Cup race – “Richmond Raceway Re-imagined” is expected to take a year to complete and is expected to have the new upgrades completed by the time the Monster Energy Cup and Xfinity Series return for the play offis in 2018.

A couple of years ago, the face of NASCAR Daytona International Speedway spent millions on upgrading the track – not just for the drivers, but the fans as well. Now RIS is doing something similar.

Upgrades include improved fan access in the infield and a fan viewing walkway in the newly designed garage, an overlook where fans can watch the inspection process, social engagement areas, and more space for RV campers.

RIS also plans on moving Victory Lane closer to the grandstands and will construct a club level area where fans can get a rooftop view of all the victory celebrations.

Speaking on the new upgrades, Richmond President Dennis Bickmeier, said, “the new Richmond Raceway brand identity represents the bold, bright future of the track while recognizing our historic legacy in motorsports. When fans come to the track for our iconic racing experience, they will know they are part of the fabric of the greater Richmond region.”

Xfinity Series driver and Virginia native Elliott Sadler noted that without the fans, saying, “we don’t have a sport without our fans.”

Phoenix International Raceway is also in the midst of some renovations. As a part of their re-branding, Richmond and Phoenix will drop the International from their names.


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