When you’re ready to take your small business to the next level, a few things come in handy. One of the most popular options is Google Local service ads. These ads allow you to reach local customers and give them the opportunity to find out about your business online. This can help generate a lot more leads for your business. This post will discuss some of the benefits of using Google Local service ads in your marketing strategy.
Attract potential customers.
You can target customers in your area. Google Local service ads are a great way to reach potential customers who are searching for a specific service near you. The ad appears on search results, so it gets noticed and clicked more often than other types of advertising, like text or banner ads.
When someone searches for something that’s local, like “locksmith near me” or “plumber in my town,” they’re doing it because they need help right away—and you can be there when they do. A Google Local service ad is an excellent way to attract new clients in the area you serve
Connect with consumers.
Let’s face it: you have to do something to get customers in the first place. But once you have them, how can you make sure they keep coming back?
The answer is simple: use Google Local service ads. These ads are a great way to connect with customers and build relationships. Once a customer calls or visits your business through one of these ads, he or she will be able to leave feedback on their experience—and that means that the next time someone searches for your business, they’ll see the review right there on their search results page. This data can also be used to improve your business, and it gives you valuable insights into what people are looking for in a service provider like yours.
You only pay when a customer calls your business through the ad
Another benefit is that you only pay for leads that meet your criteria. This means you only pay when a customer calls your business through the ad and not for any other clicks or interactions with the ad.
This is a great feature for users who want to track their advertising campaigns and see which ads are generating calls—and it’s all done through call tracking! If you set up call tracking on an ad campaign, Google will automatically record the number of phone calls each time someone clicks on an ad in your campaign. You can then view reports showing how many times people clicked on each ad in the campaign and how many phone calls were placed at each specific business using the campaign.
Transparent pricing model
Google Local Service ads make it easy to put your business in front of people who are actively looking for a solution. You get the benefit of reach but don’t have to worry about costly set-up or monthly fees.
The Google Local service ad pricing model is simple—there are no minimum spends, set-up fees, or cancellation fees. You only pay when someone clicks on your ad. However, if you target businesses in other countries, additional costs may be associated with charging in foreign currencies and/or taxes (which you can manage in AdWords).
Stand out from the competition
You can customize your ads to stand out from the competition. Google allows you to choose your ad’s location, determine the keywords used in your ads, choose the time of day when your ads appear, and set a budget for your ads. This means that it is easy for you to make sure that when people are looking for something on Google Maps or Search Engine Results Pages (SERPs), they see an ad that has been specifically designed for them and their needs.
Google Local service ads are a great way to grow your business. They can help you get found more easily by people looking for things like plumbers or electricians in your area. This is especially useful if you’re just starting out and don’t have the brand awareness that some other companies might have built up over time, allowing them to rank higher on search results pages (SERPs) than yours does by default.