Performance and sustainability don’t always have to be competing concepts, especially when paired with premium aesthetics. Keter is a longstanding supplier and manufacturer of sustainable resin-based materials, providing its clients with access to better products to meet the needs of their home and garden decor.
Founded in 1948 in Israel, Keter has grown into an international company with more than 5,000 employees and a host of manufacturing facilities around the world. Keter’s work has garnered serious praise and recognition thanks to its environmental commitments, and this was something that bled into its recent launch of the Keter Lakeside Collection.
The Keter Lakeside Collection WOWs
Whether you are hosting guests or simply spending time in the backyard with your family, you will want to make sure that you have an outdoor space that is as comfortable as it is visually appealing. Keter developed its Lakeside Collection on the backs of its Adirondack-style chairs, giving consumers six different styles and finishes to choose from.
The Adirondack-style chairs by Keter have long been the company’s calling card and the Lakeside Collection continues to hammer that home. Built from LumberTech materials, Keter’s chairs are splinter-free and enduring, lasting a lifetime following purchase. To help offset potential fading issues, the entire Lakeside Collection is also treated with UV-resistant materials known as SunGuard.
The Lakeside Collection is built upon Keter’s core pillars: sustainability, better products, and better business. In addition to its Adirondack Chairs, the Lakeside Collection offers access to Keter Coolers, Keter Storage Carts, and other Keter products.
Alejandro Pena said of his company’s recent work developing the Lakeside Collection, “Every single day, our employees rise to the occasion.”
How Sustainability Informed Keter
Keter Group was funded in 1948, and it has enjoyed prosperous growth in the interim, all thanks to affordability backed by sustainability. Keter’s mission statement has long been more than just to reduce, reuse, and recycle, they are focused on changing how the world operates at scale.
Keter continues to set the tone when it comes to sustainable manufacturing and that is why it produces long-term-use resin-based products that are fit for every climate and weather condition. With finishes available in rattan, knitting, wood, brass, and copper, Keter’s products fit right in with anything else.
The utilization of recycled resin materials helps to reduce Keter’s energy footprint by up to 88% when compared to virgin resin typically used by other suppliers. Along with centrally locating its manufacturing facilities in areas where products are being sold, Keter has taken several massive steps toward reducing its carbon footprint.
Alejandro Pena says of his team, “They believe the future is bright and that together we can build a better company and, most importantly, a better world for the future.”
